Divers alert network
Challenge:
How do you communicate life-saving dive safety information to a niche global audience while keeping it accurate, engaging, and consistent across platforms, regions, and in-person activations?
My role:
Craft clear, engaging dive safety content and coordinate campaigns across digital, regional, and in-person channels to keep messaging accurate and on-brand.
Member social at DEMA
This campaign won us a Silver ADDY at the American Advertising Awards. The AAF's American Advertising Awards is the industry’s largest creative competition, attracting more than 40,000 entries every year. The program recognizes creative excellence and is the advertising industry’s toughest competition in which to win top honors.
Campaign summary and key elements I worked on
Video
Continuing Education for Dive Professionals
I assisted production on set at two different filming locations for the 2026 E-Learning Course. In this 40-page script, a student's ear injury leads to a dive instructor liability deposition. The story was brought to life by professional actors and an incredible production crew who thoughtfully translated a complex risk management scenario into an authentic and engaging on-screen experience.
Throughout the two weeks, I captured b-roll footage and photo stills for DAN's social media, coordinated crew lunches, and supported on-set logistics (including a memorable Walmart run for a cart full of fake greenery🌳). Being part of the production team gave me a firsthand look at how much intention goes into translating dive safety education into visual storytelling. Every detail — from crafting prop binders and incident reports to setting the scene at Fantasy Lake — reinforced the importance of documentation and instructor decision-making.
Throughout the two weeks, I captured b-roll footage and photo stills for DAN's social media, coordinated crew lunches, and supported on-set logistics (including a memorable Walmart run for a cart full of fake greenery🌳). Being part of the production team gave me a firsthand look at how much intention goes into translating dive safety education into visual storytelling. Every detail — from crafting prop binders and incident reports to setting the scene at Fantasy Lake — reinforced the importance of documentation and instructor decision-making.
